Designing Your Logo

Here are few tips to help you arrive at a logo you and your potential customers/clients will be happy with:

• Even if initial designs are hand drawn ‘on the back of a fag packet’ have a professional graphic designer turn it into artwork – if it looks amateurish then so will you.
• Combinations of initials and/or letters can work but ensure the end result looks like a logo and not something you created inside your schoolbook to denote ownership when you were thirteen.
• Using your own name can be a plus. You don’t have to check if it’s registered, you already own it!
• Always include a tag-line, something that says what the logo stands for and what the business does – in the case of Head & Griffiths something like – 'Traditional tailoring for the digital age'
• A new logo is a PR opportunity – throw it open to competition - students, contacts etc. - winning design wins whatever it is the business does (free holiday, outfit, car service whatever).

..and whatever you do, turn it into a press release, and don’t forget to send a good quality, captioned photo with contact details.