Hello George - OK, red pen poised (joking!).

Firstly, what you have written is pretty good - in fact it is almost too good. Why? Well, the biggest thing that jumps out at me is that is reads like it has been written by the Own Art scheme or a government PR department rather than you. Where is George in all this? Donde esta Cuadros?

Basically, the media craves people stories. Even when the story itself is about a business, the spotlight tends to focus on the person at the front of the stage, the owner. A common mistake for many when writing a press release is to effectively regurgitate a sales brochure and then try and sneak in a news hook. You have actually gone the other way but perhaps a few steps too far. You need to bring the focus back onto you and Cuadros and away from the scheme.

Impact

The scheme is great and it answers one of the classic questions that press releases must - "how?" (the others are Who? What? Where? When, Why? and So what next?) see my post on how to write an effective press release - but you don't need so much detail on the scheme at the expense of information on Cuadros and the IMPACT your accreditation to the scheme now has on your business (the "so what?").

The media, like many of us, aren't that bothered about how something works, it is what it does, what it means and the impact on you/a business/person that matters. Throw in government initiatives and (whilst in many cases very worthy - especially here) you are lobbing your press release onto the pile of other government initiatives/schemes press releases that land in an inbox every day.

Get more selfish

Now, don't get me wrong, you need to clarify and explain the process, indeed it is essential, as it shows that your story and business has gravitas but you don't need to play the hand so hard. I would keep the nuts and bolts of the scheme in terms of how it works but file away the background and goals of the scheme under notes to editors to be picked up if further clarification is needed. Use the rest of the piece to elaborate on You You You! What happens now? Have you had more customers in? Perhaps use one as a case study to add more people-power to your story "Look, John/Joan Smith can afford quality art - they never knew until now and it is all thanks to Cuadros and the Own Art scheme"

I like the quote you included but again, too selfless. What you say is great but it makes you sound more like a government minister - don't be afraid to be yourself George. Inject your personality! You can make the points about the local economy which is great and shows that you are thinking outside of your business but I want more on Cuadros, MORE I tell you (bangs fist on desk).

Bring out the big guns

Finally, take a look at your opening paragraph. You have to read to the final sentence to find the hook. Will the journalist? Put that statement up front bold as brass and then fill in the background to help the journalist from there. One other thing, did you include a photo? Visuals are your biggest weapon George, bring out the big guns!