Have you considered writing an online press release, with specific reference to the Unesco announcement? Keep in mind your business objectives: you need to make it absolutely clear what a business benefit this is to your retailers and stockists. How they could be selling more of your product by leveraging this great news? And how your products are authentically Mexican.
How about writing a guest blog on a well regarded website, giving your views on the award.
Surely you will want to create content on your own website, maybe even giving yourself your own Mexican food award.
The opportunities are endless, and your first step is to think how you can use this great news in support of your overall marketing objectives.
