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Take a risk!

Claire Young Wednesday, 05 January 2011 Written by  Claire Young

Category Strategy

In Simon from Co-Go Coffee’s blog he mentions that he spends a lot of time thinking through the consequences of his business decisions and he’s concerned this is slowing his business down.

I'm often asked my secret to building a business...it’s quite simple - take a risk, follow your instinct and just go for it!

Simon needs to relax and trust his talent more. In business, you need to make decisions every day and I believe those who have the ability to work most quickly will win. Pontificating can lead to missed opportunities. It's a competitive market and often there simply isn't the time to sit and mull things over.

Running a business can sometimes be lonely, so join a good networking group and openly chat to others - you'll soon realise that everyone worries about similar matters. It's how you deal with it, with the best of your abilities that counts. The more experience you get, the more you will trust your gut instinct and the easier you will find it to relax.

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Comments 

 
0 #7 2011-03-28 10:06
What does she know about building a successful business? Losing the Apprentice and selling herself since doesn't qualify her in my book.

What is her product? It's too easy to give advice when you have TV exposure behind you that you can use to your advantage - any publicity is good publicity!!

Time for the real business men and women to stand up and advise - not celebrity wannabe's who just churn out the 'shelf help' from a book.
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+1 #6 2011-01-07 13:05
Hi again Bootstrap Bob, I think procrastination has its place for sure and if you look at the definition of the word I guess we need to look at the reasons behind doing this as to whether its a good thing or not. Delaying taking action could be fortuitous in certain circumstances but detrimental in others (see below).

You'd have to find out from Claire specifically what she means about "...no time to mull things over" but my take on it is that there is an assumption that first-in gains the competitive advantage therefore delaying entry (in to a market for example)could be detrimental. However, this is not always the case and indeed taking more time to consider your company's positioning may allow for 'second-mover advantage'. Just my thoughts anyhow.
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0 #5 2011-01-07 12:48
Hi Lorraine

A calculated risk, is different from "just trusting your gut"

Whats wrong with procrastinating ? I wish I had procrastinated a bit more on a couple of decisions I have made..

"It's a competitive market and often there simply isn't the time to sit and mull things over." Hmmm, not sure I agree with this either, what does it even mean?

Do people still believe in first-mover advantage?
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0 #4 2011-01-07 11:35
As an advocate of networking for making contacts (rather than selling)I agree with the advice of joining a good networking group. There are so many out there, particularly in less rural areas, so I was wondering what constitutes a 'good' group? Incidentally, Lord Sugar seems to have quite differing views on networking groups in his New Year message! http://bit.ly/hUCNsy

Bootstrap Bob - there are different types of risk and we are all different in how we feel about it. Go with what feels 'right' for you. If that means taking a 'calculated' risk as opposed to a 'dive in' one then so be it, nothing wrong with that, equally valid, and the good thing is you're taking action rather than procrastinating !
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0 #3 2011-01-06 17:46
Hi Chris

Well actually, thats his headline, but if you read his Blog, you will also see that he advocates research and iterative improvement. Therefore the overall risk is reduced.

"Most Successful Entrepreneurs" arent most of us. Not all of us have the blinding insight or tech background that in any way relates to this guy.

Simply saying "take a big risk" may be headline grabbing but its empty of any real insight or advice that might help a budding business owner.
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0 #2 2011-01-06 13:45
It's what most successful entrepreneurs say.. This guy tends to know what he is talking about and he agrees.

http://tinyurl.com/38uyd26
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+1 #1 2011-01-06 13:33
"I'm often asked my secret to building a business...it’s quite simple - take a risk, follow your instinct and just go for it!"

Really? Is that good advice?
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