In response to Owain and Dominic in Fishbowl Three: First employee and new premises – two excellent PR opportunities for writing press releases!

You have a business plan – you must have a PR & Marketing strategy with budget. It doesn’t have to be expensive or expansive, just pro-active. Engage a PR professional and agree guidelines, then you can concentrate on the area of business you’re good at.

Marcela already has a good brand but it can be built upon, she certainly doesn’t have to look for a ‘personality’ to hook the brand to, she is the personality – from Mexico, passionate about her heritage and traditions, a hard working mum, attractive and articulate. It’s all there...but if branding were an exact science, we’d all be millionaires, wouldn’t we?

Here are ten tips to help make a brand stand out from the crowd:

Designing a graphic image or logo to represent your company/product/organisation can be a nightmare. You’re asking so much of one small symbol. It needs to reflect all that you’re about as well as being aspirational and inspirational yet still have the ability to ‘do what it says on the tin’!

Not an easy trick, iconic logos tend to cost thousands of pounds to develop eg British Airways, or have been around for so long they are the original, eg CocaCola.