I can see that all three Fishbowls have set up a Facebook presence, but that two of them (Prescient Power and Mama Jewels) have made the most common of all Facebook mistakes: confusing their personal Facebook profile with their company Facebook page.

It is all a bit pedantic, but bear with me because this is strictly against Facebook’s rules and if you get it wrong Facebook will close your account down and you’ll have to start from scratch.

Promoting a business online can help drive traffic to your website and build brand awareness. It's fantastic (and well deserved) news that Mexican cuisine has awarded such prestigious status, and what a brilliant marketing opportunity for you, Marcela.

This is the right time for you to be using the internet to be generating content that will provide hopboth visibility on your website, as well as reinforcing your position as an expert in the field.

Spying on your competition online is a great way of ensuring you stay ahead of the game. As I’m sure Owain and Dominic will be aware, Moss Bros has recently announced that they will be offering a bespoke suit service.  While there is no need for them to panic, it makes good business sense to keep an eye on what Moss Bros are doing.

In our Internet age it is easier for companies to snoop on their competition than ever before.  Here are a couple of tools that Head & Griffiths should use to keep tabs on competitors:

fishbowlhq says: As an inafishbowl.com Expert, Susan Hallam joined our Expert Panel at our recent inafishbowl.com Business Clinic Live event. Here, she discusses how the live event allowed the Experts and Businesses to interact and share their experiences with the live audience, and how she uses her experience and knowledge to help the Businesses.

Your business website is often the first port of call for customers and potential stockists of your products and it is crucial that it nudges them to either buy from or work with you. Marcela of RICO Mexican Kitchen currently has an aesthetically pleasing website that initially looks like it will aid her in her overall marketing strategy.

Exhibitions place a significant drain on your business resources:  the cost of the exhibition, building your stand, your time on the stand, marketing collateral, freebies... You want to be sure you are getting maximum benefit from every exhibition, and you should be keeping a beady eye on the return on your investment (ROI).

You will have met a number of interesting prospective customers, potential partners, industry influencers.  They’ve all met you on the stand, and they’re energised to do business with you. How are you following up on your leads? They need following up immediately. I know you’re tired after the exhibition, but don’t let the opportunity go to waste.

Promoting your new business on the Internet can be overwhelming: so many choices, so little time. Websites, SEO, PPC, Facebook, Twitter, email marketing, affiliate marketing... the opportunities are vast, but your time and financial resources are precious.

Each of our 3 entrepreneurs are currently weaving the Internet into their overall marketing strategy. Marcela is in the process of developing her new website and her digital copywriting skills.   Owain and Dominic are exploring the intricacies of search engine optimisation. And Matt is developing a business model that takes the free download model and converts it into a commercially viable revenue generator.