Therefore our strategy is very much to gain customers and territory to lock-out potential competition. To build this momentum there are a couple of options:
- Open up equity to investors to “grow quicker” with sales & marketing investment.
- Take on a commission only sales force
Under Option 1 we have received two offers of equity since launch, but believe at this stage we could get greater value in 18 months-2 years and that it may be more appropriate for the business to help boost growth once firmly established.
We are looking at option 2 with a serious intent. People have approached us who want to become involved and as we are not offering equity and the business model does not lend itself to franchise a commission only strategy seems appropriate. Also, we know we want growth and a commission only package does seem the best option with minimal costs to ourselves.
What do other people think?
Comments
If you are looking to grow as quickly as possible, you need to go the equity (or similar) route.
If your offering isnt protectable, then you have to grow as fast as possible, but I dont think a Commision only sales force is the answer.
Why? You want to just pay commission because you want to keep your costs down. But what does it say about you, a recriutment specialist, on how you value your employees? It looks rubbish.
Plus, any sales person worth thier salt isnt going to go for a commission only position with an intested start up.
What I dont undestand it why you arent going the full internet only route? If your offering isnt easy to understand on the web, maybe you need to rethink it.
Hope that helps
Bob