Claire’s eureka moment for her Vodka Ice Teas came whilst working in PR in London. A successful tasting session in Soho convinced her to leave her job and move back home to Lincolnshire for the support she needed to develop and launch her dream drink.

Claire now has a product and brand with which she is very happy and it’s time to start promoting it. But how do you do that on a tiny budget when you are up against the giants of the drinks industry? Follow her here and @fish3em, as she starts with the events and festivals over the summer to try to drive sales forward.