'Benefit from the real life experience of three businesses & the ongoing commentary of the expert advisers so you don't have to learn the 'hard way'!'
'Benefit from the real life experience of three businesses & the ongoing commentary of the expert advisers so you don't have to learn the 'hard way'!'
Our time in ‘fish bowl’ is drawing to a close soon. The challenge for us of a broadcast channel like this is that it is when we are at our most busiest and stressed that the potentially juiciest things are happening....but we’re too busy to write major blog posts or things are, well.....just too sensitive to share in public. I hope to do an open ‘retrospective’ towards the end of June but just as a placeholder for now.....
We’ve had quite possibly the busiest and most pressurised month of our (admittedly) short existence recently.
I’m sure that this is a highly common challenge...how to prioritize raising funding, developing the business and developing the product.
Without a product you have nothing to sell (except a concept). Without spending time selling/developing the wider business you have no revenue or capability to start generating revenue. Without funding it is very hard to do either....yet raising funding usually requires that you have product (or service), business development capability and probably revenue. #CATCH22 as one would say on Twitter.
North America remains the primary social games market and, as such, is one we want (need) to go after as best as we can.
Unlike our competitors (who spend vast amounts on direct Facebook advertising), our consumer marketing approach is largely predicated around partnering with music industry organisations to be able tap into large music fan bases. This requires a not insignificant degree of bizdev effort. Given our ‘boot-strapped start-up’ status we need to structure a largely commission-based arrangement with US-based sales agents who have music industry contacts and can meet them easily.
As you will know, SoshiGames is a pre-revenue start-up with an impending game release this summer (June, hopefully). We’ve accomplished a lot on limited resources (lots of creative thinking around team-building for example) and have, after quite a journey, now got a pretty refined business model and marketing strategy. We now find it very easy to get potential commercial partners excited.
Kevin Corti and Cliff Dennett were both involved in the games industry when they met. They soon discovered a joint passion and determination to make online social games for social causes which led to launching SoshiGames in September last year... Read more
