But..when you find yourself at these crossroads, take a second and ask yourself two questions:

1) Are you a good chess player?
2) Are you working on or in your business?

Let me explain: lets take number 1 first -

Learn how to become the best 'chess' player that you can ever be. Making stomach churning decisions in your business, is part and parcel of the role as an entrepreneur. You already know this.

But the secret to making the right decisions, is to accept that the world is the biggest chess board that you can get and your are on it- you have to think multiple moves ahead, you have to sacrifice some things to release the potential of others things, you have to give to gain whether you want to or not.

Number 2

Separate emotion from logic. Your business is one big system, full of little 'systems' that need to work togther, in sync like an olympic winning swimming team, in order for you to achieve success! So make sure you run your business as such - this means that all the decisions that you make, should be based upon the effective running of your 'systems' or processes of work in all areas i.e marketing, advertising, customer services etc, not the emotion of the potential consequences.

Sometimes the systems will break down, but it you are clear about how they should work individually and together, then they will be easier to fix!

In the case of Kevin and Cliff, i would suggest the following three things:

• Make sure you have a NDA (Non-disclosure agreement) signed and in place with every business/organisation you speak with: if they refuse to sign it and respect your work/efforts, then would you really like to work with them? Im just saying...
• Utilise social media as a consultative entity, to help shape your development but make sure you give something back in return i.e free demos to play in return for feedback, blog, good links etc.
• Embrace the fears that you have with action, because when you do, you are actually living the intense reality that you need to, in order to be successful!

In the words of a mentor i once had - 'Be confident about the meal you have cooked and dont be afraid to share it, but dont ever, ever leave yourself hungry!'